If you own a hedge fund and have $100,000 to spend, then you, too, could buy yourself 15 seconds of screen time in a middling Hollywood movie. You’ll even get a little product placement action for your cash.
New White House Communications Director Anthony Scaramucci did just that for the 2010 movie Wall Street: Money Never Sleeps. It turns out that his boss President Donald Trump acted in a scene for the movie, too, but the president’s screen time got left on the floor of the editing room. (He did make it to the DVD extras. The president of the United States is a DVD extra.)
Scaramucci’s two scenes feature him playing some version of himself in which he’s a hedge fund bro-man working for a firm called Churchill Schwartz. In one scene and I had to play this a few times to make sure I heard him right Scaramucci says “yuge” just like Trump (which maybe isn’t that surprising for the Long Island-born Scaramucci).
Churchill Schwartz has a [yuge] position in this thing and I want to get short that stock,” he says.
Scaramucci also got some screen time for SkyBridge Capital, the real-life hedge fund he founded.
The movie is about another Wall Street dude played by Michael Douglas. His character found himself behind bars after committing white collar crimes on Wall Street during his past life in this movie’s predecessor from 1987 (Wall Street), but now he’s trying to get bankers to stop the economy from collapsing.
In one scene that didn’t make the final cut, Douglas walks into a barbershop that’s meant to be in London and finds himself sitting next to Donald Trump, who plays himself and talks about combovers and being happy.
The whole clip is hardly a minute long, and yet the list of requirements for the cameras to roll on Trump’s basketball melon is, shall we say, not short.
According to Newsweek, the film crew only got Trump’s specifications at 6:45 a.m. the morning of the shoot, and the list was not exactly accommodating.
The president then (and now?) a reality TV star wanted only the front of his face filmed, and preferred his right side to his left. He didn’t want the back or sides of his hair on camera, and he wanted the camera angle to come at him from eye level or above, among a few other requirements.
All that for a DVD extra.