Chip and Joanna Gaines expand Target collection

“Fixer Upper” stars Chip and Joanna Gaines may be winding down their beloved HGTV show, but are just revving up their retail engines. On Jan. 2, Architectural Digest reported that the Gaines’ Hearth & Hand collection is getting a 140-item refresh just two months after debuting at Target.

Expanding the original offerings of the homeware line, new merchandise includes office supplies, tabletop décor, glass and terracotta jars, fresh faux florals, greenery and dishware. The refresh is a seamless addition to Magnolia’s signature “modern farmhouse” look, AD notes.


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